What is a Squeeze Page? Free Video

What is a Squeeze Page?

What is an Opt-in Page?

What is a Lead Capture Page?

Well, they’re all really the same thing. Unfortunately, because of the strange name, lots of beginning internet marketers don’t understand this very basic part of online success.

I’ve been getting questions about Squeeze Pages, so I decided to answer the question in a video.

Once you’ve watched the video, leave a comment below, or ask another question — either about Squeeze Pages or any part of Internet Marketing — and I’ll do my best to get it answered for you.


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Once you’ve watched the video, leave a comment about squeeze pages, or ask another squeeze page question and I’ll do my best to get it answered for you.



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34 Responses to “What is a Squeeze Page? Free Video”

  1. Larry Hughes says:

    Hi Mark,

    Obviously new at this, but was putting info
    together for a landing page. It appears a
    squeeze and landing page are very similar.

    Both are used to capture info for the next step.

    Great timing for me. Can’t wait ’til the next

    Thanks, Mark

  2. Mark Widawer says:

    Landing Pages are pages that you send directed traffic to. In other words, you’re doing some ad campaign, and the Landing Page is the page that you want people to get to.
    If you want to TRY to make a sale right away, then send people to a sales page.
    If you want to capture a LEAD, then use a squeeze page.
    In other words, Landing Pages can be Squeeze Pages or Sales Pages.
    Does that help?

  3. Neat, however, I’m still confused as to how do you even start to make a landing page and how do you get it online for anyone to see? Did I miss something? Do I need a special program or software?

  4. Tomas says:


    I would like to learn how to make landing pages since the very beginning. I have read a lot of theory about Adwords (Perry) as well as your Landing Page Cash Machine (hey, I am a good sales guy..I am promoting your e-book, ha,ha,ha, :)), and now I think it is show time. Please let me know asap so I can start making some money.

    Best Regards,

    Mexico City.

  5. Kalynn says:

    Video Squeeze Template style pages have become so popular because they let us identify with the often anonymous face that is reaching out to us. If your message is really genuine, viewers will pick up on that more so than in written copy.
    I find I can easily delete an email, but it’s so much harder to ignore a video squeeze page.

  6. Polly says:

    Let’s say I have an affiliate who wants to sell my anxiety program. My product is $297 and I know from experience that people generally need to build a trust with me and confidnce that the product actually works to purchase. Does that mean that I can (should) actually start my sales campaign with the squeeze page?

  7. Bob says:

    very helpful Mark!

  8. Great video. Thanks for letting me know about it. My question/concern… I understand what a squeeze page is. I know what an autoresponder is. I don’t know how to make them work together. I’m sure it would take a whole series of training videos, but any help would be appreciated.

  9. Mike says:

    Mark, where is the squeeze page positioned in ralation to the website?

  10. brocha weiss says:

    I like what your doing so far but how does a blog page fit into this equation? does a blog help to lead to a squeeze page?

  11. How would one determine the best squeeze play offer for one’s product?

  12. Has does one determine the best squeeze play offer for one’s product?

  13. Lisa Gough says:

    Hi Mark,

    I would like to have more information about how to construct a squeeze page and how to obtain an autoresponder.

    Thanks, Lisa

    Lisa Goughs last blog post..Weight Loss with Leanology

  14. Alan says:

    Should we try to reduce/eliminate links that a squeeze page has so that the visitor don’t get distracted and provide contact info?

    If so, how does the squeeze page hook into the rest of the website?

    One other problem I heard is that Google doesn’t like squeeze page. So it’s hard to get good search engine ranking with just squeeze page. How do we deal with that?

    Thanks for your information.

  15. Jean says:

    Thanks, Mark. I appreciate this information. You make things so clear.

    I have a squeeze page for a free marriage e-course. I added to it that I will give them a free subscription to my newsletter as a gift. I use Aweber for double opt-in to my newsletter.

    Here’s my question:

    Is there a good way to write that I’ll be sending them my newsletter so they won’t be surprised on the one hand and they’ll realize the Aweber will be contacting them to see if they really want it?

  16. Wayne says:

    Excellent video

  17. Margaret says:

    Mark, thank you for sharing your knowledge. I also have a question. How should I advertise carpet cleaning company locally online? Should I use squeeze page for collecting leads or I should develop a website and forget about sqeeze page? Thank you

  18. Hi Mark,

    I am curious as to how I can apply these techniques to the affiliate business model. Mainly because I am not selling products directly but promoting traffic for the retailers. I am not able to control the advertising for the seller because of trademark issues and such. I have a form page on my site but it just to create an email list as you say. For me, the biggest issue seems to be convincing customers to shop online at all. Common objections that I hear are “Im afraid of identity theft”, “Why buy online when I can just go to the store and get my product right now”, etc.

  19. Elaine says:

    Your video is another excellent example of how clearly you discuss each topic you cover.

    You never assume your listener knows anything about your subject so there is never any confusion about what action(s) need to be taken in order to achieve a specific result.

    I am always on the lookout for training materials that I can recommend to my readers who are new or failing internet marketers. I will definitely be referring them to this video series on “squeeze pages.”

    Elaines last blog post..Apr 14, Working From Home

  20. [...] Respected Internet Marketing coach. Mark Widawer, answers these questions for you in a new video. And he promises more videos for you, with the essentials of internet marketing. So, if you were wondering “What is a Squeeze Page?” and “How do squeeze pages help me sell more on my website?” then watch this video now. [...]

  21. Mark says:


    I really liked the video and got a lot out of it. These are really though out and easy to follow. I guess my question would be that once someone fills out your landing page information they would get what you promised and a thank you page and from there have a redirect to your website? I appreciate you taking time for us beginners and will be looking for your next videos.

  22. John Hants says:

    Is there a limit to the amount of text/onfo to put on the squeeze page before you frighten/annoy your prospect

  23. Hi. I have many questions, but don’t know what to ask. I am having trouble with content and key words.

  24. Vida says:

    Great video!Can’t wait ’til the next video.
    Thanks Mark for information.

    Vidas last blog post..No Time to Eat? Another Diet For Career Women

  25. Doug Laursen says:

    Thanks for dusting off my email address. It been a while since I have given my attention to the marketing side of my business and now is as good a time as any. Great video, informative as always. I look forward to viewing more of your site and learning about your latest products.

  26. Mary Recupero says:

    Can I put up a squeeze page on an Affiliate website??

    Tell me HOW! Where do I find the template? How do I get it online? How do I advertise it? Do I need a hosting company?

  27. [...] video I posted last week about "What is a squeeze page" got some responses … and more questions … about Squeeze [...]

  28. soobash says:

    Hi Marks,

    Till now I dont understand how the squeeze page is link to an affiliate product which somebody would like to market.

    I would love to see a video step by step how an affiliate product is link to the squeeze page and how CPA come into picture. I would like to see the whole mechanism how all of them are link together.



  29. Alan says:


    How many keywords would you use on a squeeze page? What about # of keywords should be used on home page of the website?

  30. Tammie Allen says:


    I will watch any and all videos you create. I love the video concept for learning. I am unsubscribing from many things I have subscribed to over the last 3 years, to free up time, but because of the video, you will not be one of them. Thanks!

  31. Mark,
    Great idea for this basic kind of training! And as always, your delivery is excellent. I’ve been kicking around in this business for about 10 months and find that it’s a matter of constantly going back and learning or relearning something I missed along the way. I would really appreciate more of this “basic training” from you. Thanks, Judy

  32. Mark Aiston says:

    Mark, a simple question, what do you do with the squeeze pages once they are completed, i could obviously make it a part of my website http://www.mediainsider.com.au but i really want my squeeze pages to be located else where, but where on on who’s server and how do i then promote the squeeze pages.

    Mark Aiston

  33. Vessey George says:

    Hi Mark,

    I enjoyed your brief presentation on the Squeeze page. However I have a specific question, which I would appreciate if you could answer and provide some eloboration on – Why having a “Squeeze page” on your web site sometimes is a bad idea?



  34. alia says:

    hi mark -
    i am just getting going and i came across the squeeze page idea today. i am interested in using squeeze pages for clickbank offers, but now i am seeing that it is only to promote a free offer, with a link to my site where the clickbank offer is? In other words, I cannot just create a squeezepage for my product that captures their lead and sends them back to my site?

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