Comments on: The SECOND reason to use Adwords

By: Cameron Kane

Cameron Kane — Mon, 15 Feb 2010 09:38:55 +0000

Adwords is a really great tool for promoting your website, forum or affiliate link. the ppc cost of adwords is even cheaper than Friendster or Facebook. before, i used to advertise on facebook but the ROI is so low. Adwords gives me a much better ROI compared to Facebook ads.

By: 微软 vs Facebook, M2, 日本Yahoo, 网络营销101, Google AdWords的一点建议

微软 vs Facebook, M2, 日本Yahoo, 网络营销101, Google AdWords的一点建议 — Wed, 03 Sep 2008 13:33:26 +0000

[...] AdWords的好文。在这篇《选用AdWords的第二个理由》的文章中，作者Mark [...]

By: 中文版 Mandarin: 微软 vs Facebook, M2, 日本Yahoo, 网络营销101, Google AdWords的一点建议

中文版 Mandarin: 微软 vs Facebook, M2, 日本Yahoo, 网络营销101, Google AdWords的一点建议 — Wed, 03 Sep 2008 13:29:55 +0000

[...] AdWords的好文。在这篇《选用AdWords的第二个理由》的文章中，作者Mark [...]

By: Vic

Vic — Fri, 29 Aug 2008 11:31:40 +0000

I would make a list of keywords, do them all broad match plus match exact phrase plus match exact term only. You can keep an eye on the website statistics. If that’s confusing, I would use [match exact term only].

Also, I wouldn’t test in Google’s Content Network as it indeed isn’t generated from search results and it can be very expensive. Besides, they show an off topic ad everywhere in the content network if it has high Click Through Rate.

Mark, what is your take on this?

By: Barry O

Barry O — Thu, 28 Aug 2008 02:44:16 +0000

Mark,

great idea. I’m going to give it a try on a new project I’m working on.

A couple of questions first.

1. Does the keyword type make any difference? i.e.
keyword = broad match
“keyword” = match exact phrase
[keyword] = match exact term only

2. In the campaign settings do you choose to “Show My Ad” on Google Search, Search Partners and The Content Network or just Google Search and Search Partners?

My gut tells me just Google Search and Search Partners and not The Content Network. Since the ads on The Content Network aren’t generated from actual search results but rather from content on sites that display AdSense ads.

Thanks, Barry O.

Barry Os last blog post..You’ve Got Less Than 5 Seconds. Go!

By: Microsoft and Facebook, M2, Yahoo Japan, Marketing 101, AdWords Advice - Free Line 8-26-08

Tue, 26 Aug 2008 14:58:50 +0000

[...] finish our trifecta of helpful articles with a great piece on Google AdWords. In “The Second Reason to Use AdWords,” writer Mark Widawer states that the tracking tools that lie within AdWords can tell you a [...]

By: Vic

Vic — Mon, 25 Aug 2008 13:17:22 +0000

Mark, excellent idea.

Martina, I would send the traffic to the squeeze page (offering free high quality advice). By getting their contact information you can cut the costs down or make some profit. Also, you can do A/B tests with your landing page. If there’s no product to sell yet, you can sell them the new product in the future. That’s how I did it.

If you just want to test the want in your product and you have a big ad budget to spend, I would send them directly to the sales page. This way you screen for serious buyers and get trustworthy test results soon. (Didn’t do this one yet however.)

By: Martina Roters

Martina Roters — Mon, 25 Aug 2008 04:44:54 +0000

Hi Mark,
I think this is a very clever approach. It sounds a bit like the one I heard of “advertising the e-book BEFORE even weriting it”.
But my problem is: Where do I send the people that click on the ads? (You didn’t expect to make a sale), but you DID have a product to sell though?
Thanks for a word of additional explanation.

By: Hamant Keval

Hamant Keval — Sun, 24 Aug 2008 22:23:20 +0000

Hi Mark,

That was a great tip on Adwords.

By the way I tried the link for The Keyword tool as I was curious but it fails to load each time.

Thanks again

Hamant

By: Tom

Tom — Sun, 24 Aug 2008 12:17:23 +0000

Mark,

Thanks for the helpful tip. By the way, I tried to sign up for your free keyword system and it tells me the links are broken and won’t let me continue. I finally got in to sign up, but could not get your site. Just wanted you to know.

Thanks again,
Tom