Six Tips for Online Businesses to Survive and Thrive in Hard Times
Yes, we’re in a big economic downturn. Yes, it’s going to be here a while. Yes, it’s going to be hard for a lot of people.
Yes, thousands of businesses will close their doors.
So tell me something: WHY DO PEOPLE CUT BACK ON MARKETING when times get tough?
Have YOU ever wondered that?
It’s a curious question, but the first reaction of most business people facing tough times is "cut the marketing"!!!
It is, after all, a very large expense in most companies. So it’s an easy line-item to cut.
But WHY, when you know that customers are going to be tougher to find, would you PURPOSELY stop looking for them?
If the pool of available prospects were shrinking, why do you add to your own suffering by REFUSING TO ATTRACT them?
You’d think — if business owners were rational people — that they would make the path from "prospect" to "customer" as slippery as possible during tough times.
You’d think that people who wanted their businesses to survive would redouble their advertising and marketing efforts during tough times so that THEIR PIECE OF THE PIE at least stayed the same, even as the pie itself became smaller.
BUT THEY DON’T!
It’s as though they’ve decided that they don’t deserve to win — or to even survive.
They give up.
And that is very, very strange.
Don’t you still need to pay your employees? Feed your family? Protect your own future?
I’ve been thinking about this for the last week or so, as I’ve been avoiding cable news, newspapers and talk radio.
I thought a lot about this. And now I understand.
LET ME ASK YOU this question…
If you knew that when you Read more
"HI MARK. Thanks for all the HARD WORK you put into help me with my Internet Marketing. I'd like to buy you a cup of Coffee!"Related posts
Traffic Course Scholarship Winner. You?
Lots to tell you about today.
** EARLY REGISTRATION? **
I’ve been getting emails asking if people can register early for the course. If the site were ready right now, I’d say OK, but it’s not — I’m scrambling, still adding some traffic-magnet features to the course.
** REGISTRATION OPENS THURSDAY**
The official registration date is tomorrow,
THURSDAY, October 2, 2008
12 Noon PDT, 3pm EDT
http://www.StupidEasyTraffic.com
There are some VERY limited bonuses available to just a few people, and because of the personal nature of the course, total enrollment will be limited, too.
If you truly are committed to finally becoming successful online, and your Read more
"HI MARK. Thanks for all the HARD WORK you put into help me with my Internet Marketing. I'd like to buy you a cup of Coffee!"Related posts
Traffic Course Name and First Winner Announced
Thanks so much for all the people who either suggested names or voted on names for my new traffic course.
In the end, the winner was a surprise to me, even though it makes sense to me now.
There are a LOT of people — probably including you — who have been working hard to build your business online. And that means you’ve been researching, learning and investing in other traffic courses.
And they just didn’t work for you.
It’s not your fault — they really make this whole "internet marketing" thing much harder than it needs to be. The truth of the matter is Read more
"HI MARK. Thanks for all the HARD WORK you put into help me with my Internet Marketing. I'd like to buy you a cup of Coffee!"Related posts
Google Analytics Setup Video - 6 minutes
Wow. I am overwhelmed (in a good way).
When 41 requests asking for the Google Analytics setup video came into my blog in the first hour after I casually asked if you wanted it, I was surprised. But at the time of this writing, there are now over 110 requests for the video — which is a VERY high response rate for a blog — at least for mine.
So it looks like YOU WANT IT. Yes?
Since this kind of step-by-step training is apparently in such demand, I took a little extra time to make it extra clear for you.
Here’s the thing, though…
It’s not worth my time unless YOU actually get Analytics set up on your site. I got Analytics set up on the video in about 5 minutes, it turns out. And I’m guessing that you — even if you fumble around a bit — can Read more
"HI MARK. Thanks for all the HARD WORK you put into help me with my Internet Marketing. I'd like to buy you a cup of Coffee!"Related posts
The Traffic Multiplier - Six Minutes to Massive Traffic
There’s one thing about traffic that you need to know BEFORE you start trying to get more of it. Everyone who has made it beyond "newbie" status knows this — in fact, their business lives and dies by this.
Whether or not you enroll in my traffic course, watch this video and do what it says — even if you don’t think you need to. And what you’ll discover is exactly why I call this a Traffic Multiplier.
Watch this video till the end — In it, I’ll offer you a SIX MINUTE SOLUTION — and Read more
"HI MARK. Thanks for all the HARD WORK you put into help me with my Internet Marketing. I'd like to buy you a cup of Coffee!"