I hope that, in all the time you’ve been a reader of mine, that you’ve come to know that I only send you mail when something is truly important. I get asked to tell my readers about new things all the time, but I more often do not pass on the information unless and until [...]
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I have a friend in the Internet Marketing business and I feel bad for him. The guy is smart — very smart. He knows things that other people need to learn. His products are very good, and he’s got everything in place to really explode in his niche online. On top of all that, the [...]
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Yes, we’re in a big economic downturn. Yes, it’s going to be here a while. Yes, it’s going to be hard for a lot of people. Yes, thousands of businesses will close their doors. So tell me something: WHY DO PEOPLE CUT BACK ON MARKETING when times get tough? Have YOU ever wondered that? It’s [...]
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Seth Godin’s post yesterday, which many people have characterized as promoting clickfraud, created a firestorm of controversy all over the web. Seth’s response to the uproar was to post an explanation of his thinking, which to me actually made the problem worse. I’m sure his inbox was flooded, and a few well-written comments to both [...]
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I was at a Dan Kennedy seminar last week in Anaheim…and he talked about how you gotta polarize your audience…something I’ve known for a while and talk about frequently. Your job as a marketer is to make your customers KNOW that you are talking to THEM….and make those you are NOT talking to know that [...]
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