He said ‘Because that’s where the money is.’
People ask me why I attend so many trainings, or study so many home study courses.
My answer is the same as the bank robber Willie Sutton. When Sutton was asked why he robbed banks, he replied, " Because that’s where the money is."
I was gone 5 whole days out of last week to attend a very special training course run by Eben Pagan. In attendance were other smart marketers, including Jeff Walker, Lou D’Alo, and Joe Polish…and about 150 other students.
The room was packed for some life-changing information. Want to know what it was about?
"Advanced Learning and Teaching Techniques."
Now, all things being equal, this is NOT a course I would have normally made time for. But since Eben was teaching it, attendance was a non-issue. Of course, I’d go!
And I’m glad I did.
So in this message today, there are TWO VITAL CONCEPTS I want to focus you on. Knowing them each will help you be more successful … starting today.
The first is this: Read more
"HI MARK. Thanks for all the HARD WORK you put into help me with my Internet Marketing. I'd like to buy you a cup of Coffee!"Related posts
How Product Launches Work
I hope that, in all the time you’ve been a reader of mine, that you’ve come to know that I only send you mail when something is truly important. I get asked to tell my readers about new things all the time, but I more often do not pass on the information unless and until I know it’s going ot help you.
But when something is important — you’ll hear from me.
In times like these, perhaps before you’ve really felt the crunch of the economic downturn in your industry, it’s more important than ever that you Read more
"HI MARK. Thanks for all the HARD WORK you put into help me with my Internet Marketing. I'd like to buy you a cup of Coffee!"Related posts
Copywriting - Some heartfelt advice to a friend who needs help
I have a friend in the Internet Marketing business and I feel bad for him. The guy is smart — very smart. He knows things that other people need to learn. His products are very good, and he’s got everything in place to really explode in his niche online.
On top of all that, the guy has been through a lot of adversity in his life, and he deserves a little success, and an easier existence.
You probably know someone just like him (or maybe it’s you).
He’s got a lot going for him…
He’s very methodical. (He likes to do the same things over and over again).
He’s driven (he’ll work like heck to get what he wants).
But he’s got a few negatives, as well.
Including, unfortunately, that Read more
"HI MARK. Thanks for all the HARD WORK you put into help me with my Internet Marketing. I'd like to buy you a cup of Coffee!"Related posts
Six Tips for Online Businesses to Survive and Thrive in Hard Times
Yes, we’re in a big economic downturn. Yes, it’s going to be here a while. Yes, it’s going to be hard for a lot of people.
Yes, thousands of businesses will close their doors.
So tell me something: WHY DO PEOPLE CUT BACK ON MARKETING when times get tough?
Have YOU ever wondered that?
It’s a curious question, but the first reaction of most business people facing tough times is "cut the marketing"!!!
It is, after all, a very large expense in most companies. So it’s an easy line-item to cut.
But WHY, when you know that customers are going to be tougher to find, would you PURPOSELY stop looking for them?
If the pool of available prospects were shrinking, why do you add to your own suffering by REFUSING TO ATTRACT them?
You’d think — if business owners were rational people — that they would make the path from "prospect" to "customer" as slippery as possible during tough times.
You’d think that people who wanted their businesses to survive would redouble their advertising and marketing efforts during tough times so that THEIR PIECE OF THE PIE at least stayed the same, even as the pie itself became smaller.
BUT THEY DON’T!
It’s as though they’ve decided that they don’t deserve to win — or to even survive.
They give up.
And that is very, very strange.
Don’t you still need to pay your employees? Feed your family? Protect your own future?
I’ve been thinking about this for the last week or so, as I’ve been avoiding cable news, newspapers and talk radio.
I thought a lot about this. And now I understand.
LET ME ASK YOU this question…
If you knew that when you Read more
"HI MARK. Thanks for all the HARD WORK you put into help me with my Internet Marketing. I'd like to buy you a cup of Coffee!"Related posts
Seth Godin Apologizes
Seth Godin’s post yesterday, which many people have characterized as promoting clickfraud, created a firestorm of controversy all over the web.
Seth’s response to the uproar was to post an explanation of his thinking, which to me actually made the problem worse.
I’m sure his inbox was flooded, and a few well-written comments to both of his posts generated the following apology from Seth: Read more
"HI MARK. Thanks for all the HARD WORK you put into help me with my Internet Marketing. I'd like to buy you a cup of Coffee!"