What on earth would compel someone to have his business cards made out of Titanium? I’m not talking about a Credit card, like a platinum or Onyx Amex card…those are relatively common. I’m talking about a business card…The kind you might pass out a dozen or a hundred times a day to new friends and [...]
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Do your keywords bring buyers to your website? Some keywords do a great job of bringing traffic, but often they’ll bring the wrong kind of traffic — browsers. If you run any kind of ecommerce site, what you want are buyers. So how do you know whether the people who type in a certain keyword [...]
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Over the last few weeks I’ve been dropping a few hints about the traffic course that I’ve been working on. And so I got this question the other day from a reader of mine, Ben, and I realized while answering it that I’ve answered this SAME QUESTION dozens of times before for other people who’ve [...]
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Read this Adwords advice even if you do not use Adwords or have no intention to. Because even people who are already using Adwords aren’t aware of something it can do for them. It’s one of Adwords’ best features — but you won’t even find it in the documentation. But before we get into this [...]
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I love Seth Godin. Seth is brilliant. Seth is my marketing hero. I’ve got all his books. I buy them as soon as I can, without regard to the content or the title. Sorry. I’m a Godin addict. And I’m Hoping that one day he’ll come out with a movie so I can be first [...]
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