David Garfinkel has a new post on his blog about the FTC’s crackdown on testimonials. David’s copywriter’s perspective is unique…and his concern (and mine) for you and your business is real. Read what the FTC is up to on David’s blog. -Mark Tweet This Post
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David Garfinkel ("the world’s greatest copywriting coach") and I had a terrific teleseminar Tuesday night about speed copywriting techniques. For some people it wasn’t so great, because they could not get on the call. And one guy wrote to David to say that he couldn’t be on, because it was 3am in his part of [...]
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Has this ever happened to you? You sit down at your desk *intending* to crank out a high-impact, world-class sales letter, email or even video script . . . only to find yourself hours later still staring at that blinking cursor and wondering how you’ll ever fill the page? You certainly aren’t alone. In my [...]
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I have a friend in the Internet Marketing business and I feel bad for him. The guy is smart — very smart. He knows things that other people need to learn. His products are very good, and he’s got everything in place to really explode in his niche online. On top of all that, the [...]
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Do you struggle with copywriting? Here’s how to know if you do: 1. You sit down to write your sales letter, autoresponder, or advertisement, with your hands over the keyboard…and your fingers don’t move! (If you don’t have know where to start, you’ll never ever finish.) 2. You wonder constantly "What do I say next?" [...]
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