In my occasional Bad Advertising series here on TrafficAndConversion.com, I write about advertising and marketing that strikes me as misguided, wasteful, or just plain wrong. In the past, I’ve railed against a local shopping mall store which totally mis-spent its advertising. That beauty shop, which had advertising posted in the men’s room at the mall, [...]
Read More...
Do you know what the single biggest problem is with almost all the marketing that I review, critique, and come across? It’s that marketers often think that their prospects will connect the dots, or fill in the gaps at the places where their advertisements are not 100% clear. It’s when marketers create their ads without [...]
Read More...
Every day your mind is cluttered with thousands of marketing messages. Unfortunately, most of these messages are garbled, confusing, and downright annoying. And some of this advertising is SO bad that it becomes instructive to share with you… as an example of what NOT to do. A few weeks ago I was at my local [...]
Read More...
Have you ever been walking around, seen an advertisement or marketing piece, and thought, "Wow, what the heck were they thinking?" Unfortunately this kind of thing happens to me all the time. And sometimes, the advertising is SO bad that it becomes instructive to share the experience with you — as a model of how [...]
Read More...
Bad advertising is everywhere. And offline advertising is just as bad, if not worse, than online advertising. Luckily, both can be learned from. And some advertising that I see is so bafflingly bad that it actually becomes instructive to show it to you — as an example of what NOT to do. This is the [...]
Read More...
