So, here’s my problem: I have an excellent product I sell out great when I put it in front of people’s noses – my latest bilingual book, a complete curriculum for teachers, teaching both English & Spanish to speakers of both languages
on their way to colleges where they can not pursue careers due to the lack of training in bilingual skills – a big wall!

How would I reach this crowd? How do I book myself speaking in colleges about my system?

I know just what you mean, and you mean it because you went through it. It’s a baptism of fire…even getting files uploaded, then sorting out email accounts. But it’s something everyone should try to go through (with help readily available if they’re really stuck).

Understanding by doing…that’s the best course in most cases. Most cases? Yes, you don’t have to inject hard drugs to learn that they’re bad for you (I’m sure readers can think of other examples); but when you want to learn something, it’s best not to be afraid of making mistakes. I fell into that trap and it slowed my learning to a crawl.

Best wishes,

Anthony

There are two competing concepts here.
The first is that if you don’t get someone interested in the first few seconds, they’ll leave.
The other concept is that people who are interested in a topic will stay and read every last word of it, if it’s good content.
So how do you give them what they want early and then keep them for a long time?
Get them interested by “continuing the conversation” that’s going on their mind. Why did they come to your site in the first place? Figure that out. Start from there. Then take them to where you want them to go…which is likely towards purchasing your product.
Now, regarding niches…
Niches are IMPORTANT.
Amazon and Walmart and Sears are everything to everybody. But they are notable because there are relatively few huge “everything to everybody” stores as compared to niches.
If you want to open up a general store, do it in a very small area, like Mayberry. They need a general store there. But not in New York City. And not on the web.
I guarantee you’ll make more money and get more traffic if your site is about Women’s health rather than Health.
And you’ll make more money if your site is about post-menopausal women’s health, rather than women’s health.
And you’ll do better with Post-menopausal Diabetic Women’s Health than just post-menopausal women’s health.
To become an expert in that very small niche is priceless.
People will beat a path to your door — or site — to learn from you.
If you don’t believe me, go find two doctors…One should be a general practitioner, and the other should be a specialist.
Find out which one is in greater demand, has more patients, and makes more money.
I’m betting on the specialist.
YOU should be a specialist.
To Your Success!
-Mark

Prior to April, my only experience with websites was visiting them. It took hours to create a single webpage. With all that time spent, you’d think those pages would have been perfect. Not so!

I finally set out a schedule for myself: create x-amount of presence on the web each day—while continuing to learn and apply principles of SEO. I figured I could always go back and tweak those pages.

I still don’t get SEO completely. I am still not the greatest internet writer in the world. But I will say that I can add three to four pages in the time that it used to take me to build one.

Now, of course, I’m left with the problem of organizing my site. Marketers tell you that if your visitor doesn’t find the information he seeks within so many seconds, he will leave.

I set up my site so the visitor would have to read a lot of information on his journey to find the links to free services, classes, etc.

I realize now that you can’t make people want to learn underlying concepts of marketing or running a business even if it is vital to their overall performance. How many classes did we snooze through or skip back in school because we didn’t think the course had any relevance for us?

And there is the matter of finding a niche.

The experts all advise to drill down to a specific niche. Frankly, that was never my vision. The mission of my website is to provide an information hub of accurate, inclusive resources for earning money on the internet. I didn’t even have a product when I started out. I’ve provided an overview of all the major work at home opportunities, including legitimate employment. (I do not cover drop shipping).

According to a major study, about 12% of every American online is looking to make an income on the internet. There is a lot of competition in that market.

I had counted on visitors leaving comments or questions so that I could skew my research to their needs. But I have gotten no feedback from my site and in the discussion groups and forums I see the same questions asked again and again and I’ve already published those answers or are working through those problems myself!

Pegs last blog post..Aug 12, Mosquito Barrier

p.s. You can find my post about Randy, and see his speech, by going here:
http://www.trafficandconversion.com/the-last-lecture-and-you/

The second was a bit easier and the third easier than that. Eventually it became second nature.

Albert E.N. Gray said “The successful person has formed the habit of doing things that failures don’t like to do.”

Truer words never spoken.

Force yourself to do the important things until they become habit. It does get easier.

Best,

David Blaise
http://www.SledgehammerMarketing.com
http://www.TopSecretsWebsite.com

So I’ll then be able to officially say, good, bad or ugly, that I’m an Internet Marketer! :-) I’m using your Landing Page Cash Machine for the sales page. That plus all of the extras that were included have helped me immensely in getting this off the ground with some degree of confidence.

I have a fundamental understanding of HTML and my friend is also an HTML programmer so I also have access to get any questions answered, but that is not the tough part. The hardest part of this is making sure that as you read the sales page, you want to continue reading the sales page so that every line or section I write creates that emotional response to want to know more, including the Squeeze Box. This is certainly putting everything I thought I knew about marketing to The Test!

It’s taking a lot longer than I had ever expected but so far I’m pretty happy with it. As you said, I’m pretty sure the next time I do this it will be easier, especially once I see the results over the next few weeks. It’s exciting and scary at the same time.

I’m VERY interested in what Judith and Jim are doing if for no other reason that out of the 4 blogs I’ve created my main one is Spiritually based! I’m too busy getting ready for this launch to listen to the call tonight but will definitely be picking up a copy of the MP3!

Thanks so much for all you do, you’re The Best!!!

Jeff

Similar experience for me was the time I wanted to duplicate sales pages at Team Fan Warehouse. I have a product that could be offered in the team logos for college, NFL, NBA, MLB or NASCAR teams, any or all. I deal with 87 colleges, all in the other leagues. The problem was getting all the sales pages for each put up on the website for every product. The website is hosted at Yahoo, which presented some hurdles. Yahoo technical people were not much help for this particular problem.

Without going into the step-by-step solution, just let me say the first page I did took about two days. Once I learned what I had to do to get the pages made and up on the website with working order buttons, each after takes about an hour. (Not counting the actual sales page creation)