Product Launch Blueprint
About four months ago, a consulting client of mine asked me to sketch out a “Product Launch Blueprint” for his new membership site he was planning.
He knows that I sometimes run product launches, and so he knew I’d be a good person to ask.
So, I wrote him a quick half-page summary of how to do an effective product launch and sent it to him in an email.
He was thankful, and a good student. His goal was 100 new members to his site during his initial site launch, and as I recall he Read the rest of this entry »
Product Launch Disasters
If you don’t know Jeff Walker, then once you do know him, you’ll either love him or hate him.
Jeff is the “father” of what have come to be known as product launches.
So, if you like that you get lots of free information before a product is launched, you can thank Jeff for that. You can pretty much get an entirely free education in internet marketing just by going through all of the free information that is sent out in these internet marketing product launches.
On the other hand, you might really HATE Jeff because product launches result in your being inundated with emails about the ‘next greatest thing ever’. You also might not like the extra hype and artificial scarcity that usually comes with a big product launch.
I get it. I understand. I feel the same way you do.
That’s why I don’t tell you about most of the product launches that happen — I’m a bit tired of all of this.
However…
Read the rest of this entry »
What’s wrong with this page?
Wow, there was a big response to my offer to help you with your web pages. You’ll remember that I gave you a free membership to the Optimizers Club (http://www.OptimizersClub.com) so you could get some new ideas to improve your website.
I was a bit surprised at the response, but probably not in the way you might expect.
Yes, there were a lot of really bad web pages (you’ll see one in a minute, link is below). But there were also a surprisingly high number of already-good ones.
What made them good?
- A strong headline that made me want to read more.
- A convincing subhead that told me more about what the site was about, and made me want to read the body copy.
- Text that spoke to me as a person, rather than me as a group.
- The site looked good, was well organized, and easy to look at.
- I knew exactly what to do once I got there.
When you get to that level, you might think that the Optimization work is over. But it’s at exactly this point that Read the rest of this entry »
What is Pagellan?
If I had told you a year ago that a coupon website would ever be worth more than a billion dollars, you’d have told me “No way!”
But it’s true.
You probably heard that last week that Groupon.com shunned a bid by Google to buy the coupon site for 6 Billion Dollars. That’s right — Groupon turned down Google’s 6 Billion Dollar offer.
Why do I mention this?
Well, stranger things have happened. Twitter, Facebook, Youtube, even Google itself, all rose from the brilliance of someone’s brain to be worth many billions of dollars. They’re all ideas whose concept is so simple and whose purpose is so clear that it fills a void in the online world’s collective mind and habits.
I have a feeling it’s going to happen again.
That’s because Read the rest of this entry »
Every Possible Mistake You Could Make
This past Sunday, Facebook founder Mark Zuckerberg was interviewed on 60 minutes. If you didn’t happen to see it, I’ll give you a link in a moment where you can watch it online.
It’s fascinating.
Definitely worth watching, especially if you use Facebook (you do, don’t you?) or saw the move “The Social Network.” (Highly recommended.)
The 60 minutes interview lets you reconcile what you saw in the movie with how Mark is, in real life.
Beyond that, though, two things stood out to me that I think are very much worth talking about, because there are important messages in there for both you and me.
During the interview, Zuckerberg was asked how he would rate himself as a CEO.
But Mark didn’t answer that question, because I think he would have had a conflict over which of several answers to give (and because he probably didn’t want to sound too arrogant on TV).
If he were to be candid about his answer, he’d say that Read the rest of this entry »
