Comments on: Offensive Marketing http://www.trafficandconversion.com/offensive-marketing/ Internet Traffic, Conversion, Testing and Techniques Mon, 06 Sep 2010 01:26:09 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Jeff http://www.trafficandconversion.com/offensive-marketing/comment-page-1/#comment-10139 Jeff Fri, 15 Aug 2008 16:03:57 +0000 http://www.trafficandconversion.com/?p=125#comment-10139 Another great recent example of Offensive Marketing is the recent buzz that was created with Ruby Tuesdays that made this big traditional and online announcements that they were going to blow up one of their restaurants live online at a specific date/time to promote the business overhaul they have recently done. Then when the time came the camera suddenly shifted to the restaurant next door. This caused so much of a negative reaction that it was covered on Fox Business' Money For Breakfast talking about the fact that they went too far. Then a couple of days later I see a commercial on TV where they are apologizing for the "mistake" in a very humorous way making it look like this was all part of the plan including the follow-up commercial. As the saying goes, "There's no such thing as bad press". Guerrilla Marketing in 30 Days by Jay Conrad Levinson and Al Lautenslager talks about such things and is a great book to have for some good clever and creative ways to create The Buzz. I got this book as part of seeing Jay give a talk on this subject and he reiterated the saying about no bad press with several examples. Another great recent example of Offensive Marketing is the recent buzz that was created with Ruby Tuesdays that made this big traditional and online announcements that they were going to blow up one of their restaurants live online at a specific date/time to promote the business overhaul they have recently done. Then when the time came the camera suddenly shifted to the restaurant next door. This caused so much of a negative reaction that it was covered on Fox Business’ Money For Breakfast talking about the fact that they went too far. Then a couple of days later I see a commercial on TV where they are apologizing for the “mistake” in a very humorous way making it look like this was all part of the plan including the follow-up commercial. As the saying goes, “There’s no such thing as bad press”.

Guerrilla Marketing in 30 Days by Jay Conrad Levinson and Al Lautenslager talks about such things and is a great book to have for some good clever and creative ways to create The Buzz. I got this book as part of seeing Jay give a talk on this subject and he reiterated the saying about no bad press with several examples.

]]> By: Jerry Iannucci http://www.trafficandconversion.com/offensive-marketing/comment-page-1/#comment-10124 Jerry Iannucci Fri, 15 Aug 2008 01:18:30 +0000 http://www.trafficandconversion.com/?p=125#comment-10124 A little bit of controversy goes a long way. It doesn't matter if people love what you are doing or hate what you are doing. The important thing is that you get a reaction. That is enough to get people coming back and paying attention to what you are doing. <abbr><em>Jerry Iannuccis last blog post..<a href="http://www.getrichwithjerry.com/?p=81" rel="nofollow">How To Make Money With Affiliate Marketing</a></em></abbr> A little bit of controversy goes a long way.

It doesn’t matter if people love what you are doing or hate what you are doing. The important thing is that you get a reaction. That is enough to get people coming back and paying attention to what you are doing.

Jerry Iannuccis last blog post..How To Make Money With Affiliate Marketing

]]> By: Vic http://www.trafficandconversion.com/offensive-marketing/comment-page-1/#comment-10119 Vic Thu, 14 Aug 2008 21:06:16 +0000 http://www.trafficandconversion.com/?p=125#comment-10119 That's how one of my competitors is getting lots of publicity. They are offensive to women and that's one of the reasons why press love them. But they attract prospects who are like minded. Being (a little) offensive could work, but I wouldn't do that if I sell info products. You might attract prospects who love being offensive to people. Having a positive copy on your site, ads and list content attracts and keeps optimistic prospects. I love to build relationships with them. What’s your take on this? That’s how one of my competitors is getting lots of publicity. They are offensive to women and that’s one of the reasons why press love them. But they attract prospects who are like minded.

Being (a little) offensive could work, but I wouldn’t do that if I sell info products. You might attract prospects who love being offensive to people. Having a positive copy on your site, ads and list content attracts and keeps optimistic prospects. I love to build relationships with them.

What’s your take on this?

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