If you’ve ever wondered whether your landing page, squeeze page, or entire website was as good as it could be, I’ve got an answer for you. IT ISN’T. And there are two reasons why that’s probably the case: 1) “You’re probably not split testing.” Split testing is the probably the single best way to improve [...]
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Last week, I wrote you about the “worst squeeze page ever,” a post that got a LOT of interest on my blog. I even asked for you to send me your own squeeze page, if you thought it was worse than the one I wrote about. I thought I’d see some that are bad…and wow [...]
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A couple of days ago, I wrote a post on my blog called “Is this the worst squeeze page ever?” Did you read it? If not, go take a look. I showed you a squeeze page which I thought was pretty darn bad. It actually does have *two* redeeming qualities, but overall, it really looks [...]
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The thing about Landing Page conversions that most people don’t understand is that it doesn’t matter what you like to look at, it doesn’t matter what you think works, and it doesn’t matter whether you tell me you won’t opt into a page that looks like this or that. What matters is whether the page [...]
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One of the very common questions I get about internet marketing is “How long should my sales letter be?” I actually got this question again just last week. I was talking with one of my private consulting clients who told me that he recently read in a marketing book that a sales letter ought to [...]
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