Strange Results from Website Conversion Survey
So just a couple of days ago, I invited you (and a few thousand other of my closest friends) to a website review webinar that I’m hosting this coming Friday.
As part of the registration process, I asked you a few questions, and the results so far have been pretty darn interesting, at least in a couple of areas.
I think the most fascinating thing is that 2/3 of the people who said that they don’t split test now, and NEVER PLAN TO SPLIT TEST, also say that website conversion is their number one problem.
That’s pretty fascinating, actually.
Split testing is a pretty easy thing to do, once you learn how. Yet people don’t take advantage of pretty much the biggest money-maker (or money-saver, depending on your current conversion rate) that’s available to them and their online business.
But here’s an even more fascinating thing.
CHECK THIS OUT: Of all the people who said that they do not plan to split test, do you know what Read more
"HI MARK. Thanks for all the HARD WORK you put into help me with my Internet Marketing. I'd like to buy you a cup of Coffee!"Free Website Review Webinar — You’re Invited
Would you like to know why the traffic that gets to your website isn’t buying what you’ve got to sell?
If you silently thought “YES” to that question, then I think I understand you.
You must be wondering…
“I’ve got the best product in my niche. Yeah, it’s a lot of work to get people to my site, but once they are there, it should be OBVIOUS to them that they need this product! ARGH! WHY DON’T THEY BUY?!?!?”
I feel your pain.
And frankly, with all the focus on Traffic in the Internet Marketing community, I don’t think there’s enough energy spent on conversion. Traffic IS important, but without understanding “Why People Buy”, and then building your website accordingly, the traffic is totally pointless.
YOU’VE GOT TO KNOW THIS STUFF!
Well, I should say that “You’ve got to know this stuff IF you want Read more
"HI MARK. Thanks for all the HARD WORK you put into help me with my Internet Marketing. I'd like to buy you a cup of Coffee!"A Tactic Observed Is A Tactic Defeated
It’s a bit tough to be so transparent in discussing with you how I’m going to run my business. Most marketers don’t do that. Most just do what they do and not let on, because once they let on, the cat’s out of the bag, the tactic is perceived, and the effect of the tactic is neutralized and defeated.
But I perceive my role in your business life as bigger than that. You may or may not agree, but that’s how I see it.
The real purpose of my transparency is LESS about letting you know what I am doing, and MORE about helping you with your business — either by my successes or my failures.
So I was pleased to get at least a few comments from readers who said they would try what I was suggesting. One person, Jonathan, who is travelling the world with his bride while supporting themselves with their Internet Marketing business, wrote me to say that he started to email his list more often, and made an extra $1,000 in sales in the last 5 days.
Now THAT was the purpose of my original post.
Jonathan didn’t mail his list every day, but he Read more
"HI MARK. Thanks for all the HARD WORK you put into help me with my Internet Marketing. I'd like to buy you a cup of Coffee!"What to Write About Every Day
Ever since I heard Tellman’s advice about mailing your list every day to increase your list’s trust in you, I’ve been thinking about that advice.
I also got a bunch of comments about my blog post from yesterday about that, wondering if it’d be a good thing or a bad thing if I wrote to you every day.
And like I said, I’ve been thinking…
I’m an avid talk-radio listener here in Los Angeles (when I’m not listening to marketing audio books or teleseminar recordings), and I realized something pretty interesting.
Those talk radio guys talk at me every day, too…and I don’t mind.
Flash back to last week. Tellman is giving me his list-building advice about trust, your relationship with your list, and writing every day. And the question that I asked him was probably the same one that you want to ask.
And that’s Read more
"HI MARK. Thanks for all the HARD WORK you put into help me with my Internet Marketing. I'd like to buy you a cup of Coffee!"One (very valuable) piece of Listbuilding Advice
What I’m about to share with you had a big, immediate impact on me, and what I’m going to do over the next 30 days. I’m sharing it with you because, well, I think it will help you, too. A lot. Especially if you copy me.
No hype, by the way, but this little bit of advice is golden. (Don’t discount the advice just because it’s free, please.)
I spent several days last week with some of the top internet marketers in the world. One of them was Tellman Knudson. You may know him as the slightly eccentric, ADD-powered marketer, and the creator of the MyFirstList listbuilding system.
If you don’t know about Tellman’s barefoot run across the USA, or how he went from a marketing newbie with a shaved-head to a millionaire with long hair and a scraggly beard, well you really ought to get to know him better, because he’s a sharp dude.
Really sharp.
And motivated.
Anyway, he was talking to this other new friend of mine, Lisa Sasevich (I’ll tell you about her in another letter) and I overheard him giving her some listbuilding advice. I didn’t catch all of it, but I had heard enough to know that I had to ask him about it later.
With a jack-on-the-rocks in my hand, and a glass of ice-water in his, I asked Tellman to repeat what he had told Lisa. Here’s how our conversation went. Read more
"HI MARK. Thanks for all the HARD WORK you put into help me with my Internet Marketing. I'd like to buy you a cup of Coffee!"