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Archive for the ‘list building’ Category


A Tactic Observed Is A Tactic Defeated

By Mark Widawer on Wednesday, March 3rd, 2010 | 6 Comments

It’s a bit tough to be so transparent in discussing with you how I’m going to run my business. Most marketers don’t do that. Most just do what they do and not let on, because once they let on, the cat’s out of the bag, the tactic is perceived, and the effect of the tactic [...]

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What to Write About Every Day

By Mark Widawer on Friday, February 26th, 2010 | 21 Comments

Ever since I heard Tellman’s advice about mailing your list every day to increase your list’s trust in you, I’ve been thinking about that advice. I also got a bunch of comments about my blog post from yesterday about that, wondering if it’d be a good thing or a bad thing if I wrote to [...]

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One (very valuable) piece of Listbuilding Advice

By Mark Widawer on Thursday, February 25th, 2010 | 14 Comments

What I’m about to share with you had a big, immediate impact on me, and what I’m going to do over the next 30 days. I’m sharing it with you because, well, I think it will help you, too. A lot. Especially if you copy me. No hype, by the way, but this little bit [...]

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Clarity Trumps Persuasion

By Mark Widawer on Wednesday, February 24th, 2010 | 9 Comments

I thought I’d pass along this little tidbit of marketing wisdom that I’ve suspected for a while, but that was reinforced and proven a few times recently. You need to know this, too. I’ve recently been watching the webinars that Marketing Experiments conducts. Wow, they sure do put a lot of effort into figuring out [...]

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