Copywriting for Liars, Cheats and Politicians
I recently came back from an event where I got to hang out with some of the most brilliant minds in marketing, internet and otherwise.
Over the next few days and weeks, I’ll share more about what I learned, what I discovered, what I figured out from these brilliant people, and what some of them even managed to learn from me.
For example, here’s something important I learned.
I had the very good fortune to spend some time with my friend Perry Marshall. Now, if you don’t know Perry, let me clue you in a bit.
Perry is known worldwide as THE authority on Google Adwords. Although he started his business life as an engineer, and then as a salesperson for an engineering company, Perry’s passions are actually music and theology. In fact, he’s got websites about these passions that he fiddles with when he’s not showing his students how to 10x their businesses with small tweaks of their marketing tactics. (Check out Perry’s free Google Adwords course, if you’d like to experience the way Perry thinks, writes and teaches.)
Anyway…
Leave it to Perry to relate a Bible quote to Marketing. I don’t recall the exact quote, but it was something about how Read more
"HI MARK. Thanks for all the HARD WORK you put into help me with my Internet Marketing. I'd like to buy you a cup of Coffee!"Why Does He Carry Titanium Business Card?
What on earth would compel someone to have his business cards made out of Titanium?
I’m not talking about a Credit card, like a platinum or Onyx Amex card…those are relatively common.
I’m talking about a business card…The kind you might pass out a dozen or a hundred times a day to new friends and business associates.
Well, I met a guy who gave me his business card — titanium — a few months ago.
He was wearing a white jacket, white pants, a tshirt, and espadrille shoes. Very "Miami Vice".
And engraved into his business card was his logo of an octopus.
I asked him what the octopus meant, and he told me that Read more
"HI MARK. Thanks for all the HARD WORK you put into help me with my Internet Marketing. I'd like to buy you a cup of Coffee!"Do Your Keywords Attract Buyers?
Do your keywords bring buyers to your website?
Some keywords do a great job of bringing traffic, but often they’ll bring the wrong kind of traffic — browsers.
If you run any kind of ecommerce site, what you want are buyers.
So how do you know whether the people who type in a certain keyword are more likely to buy or browse?
One way to check is Read more
How You’ll Finally Get Traffic To Your Website
Over the last few weeks I’ve been dropping a few hints about the traffic course that I’ve been working on.
And so I got this question the other day from a reader of mine, Ben, and I realized while answering it that I’ve answered this SAME QUESTION dozens of times before for other people who’ve asked…and so I thought I’d answer it for you.
Here’s what he asked (copied right out of skype):
[9/15/2008 9:55:40 AM] Ben S says: What makes it
different from STSE and TS2?
“Great Question,” I replied…Why would I spend so much time and effort on a NEW traffic course, right after Traffic Secrets 2.0 and Stomping the Search Engines?
Didn’t they cover everything? Aren’t they good products? Didn’t EVERYBODY get those?
Well…
Here’s why I’m making this course for you.
In my Traffic Course, although you’ll learn plenty about getting traffic to you site, THE FOCUS IS NOT on LECTURE and education. The focus is on GETTING IT DONE. And specifically, getting your FIRST ONE done., and your second, and your third.
It’s not about BRAIN LEARNING, it’s about MUSCLE MEMORY.
So here is how the course is going to work, and why Read more
"HI MARK. Thanks for all the HARD WORK you put into help me with my Internet Marketing. I'd like to buy you a cup of Coffee!"Do You Multitask?
One of the responses on my blog to the book “The Triumph Of The Stupid”, was that “Over the years I have multi-tasked myself out of a fortune”.
Wow. What a statement.
Print that out and tape it to your wall over your computer.
You need to I know that getting one thing DONE at a time is THE PATH TO SUCCESS.
Why? Because something actually gets DONE that way.
So I’m curious to know about your own struggles with multi-tasking.
For example…many people who want to get traffic to their site will Read more
"HI MARK. Thanks for all the HARD WORK you put into help me with my Internet Marketing. I'd like to buy you a cup of Coffee!"