I thought I’d pass along this little tidbit of marketing wisdom that I’ve suspected for a while, but that was reinforced and proven a few times recently. You need to know this, too. I’ve recently been watching the webinars that Marketing Experiments conducts. Wow, they sure do put a lot of effort into figuring out [...]
Read More...
David Garfinkel has a new post on his blog about the FTC’s crackdown on testimonials. David’s copywriter’s perspective is unique…and his concern (and mine) for you and your business is real. Read what the FTC is up to on David’s blog. -Mark Tweet This Post
Read More...
All last week, John Carlton made his case — rabidly supported by famous top marketers (who had learned from John themselves) — that he could take almost anyone… … and lead them through a simple, step-by-step process… … that can make you as independent, and as powerful, as anyone else in business. How? By [...]
Read More...
My colleague John Carlton (the legendary writing expert) has just posted something I believe you’ll want to check out right away. It’s a brief (yet very exciting) interview with a young woman whose story should trigger something deep inside of you. Go here: http://www.MarkPrefers.com/simplewritingsystemvideo I dare you to hear Stacey’s tale of rocketing from being [...]
Read More...
David Garfinkel ("the world’s greatest copywriting coach") and I had a terrific teleseminar Tuesday night about speed copywriting techniques. For some people it wasn’t so great, because they could not get on the call. And one guy wrote to David to say that he couldn’t be on, because it was 3am in his part of [...]
Read More...
