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	<title>Traffic and Conversion &#187; copywriting</title>
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	<itunes:author>Traffic and Conversion</itunes:author>
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		<title>The Most Common Marketing Problem</title>
		<link>http://www.trafficandconversion.com/the-most-common-marketing-problem/</link>
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		<pubDate>Thu, 14 Apr 2011 18:53:29 +0000</pubDate>
		<dc:creator>Mark Widawer</dc:creator>
				<category><![CDATA[copywriting]]></category>
		<category><![CDATA[Traffic & Conversion]]></category>

		<guid isPermaLink="false">http://www.trafficandconversion.com/?p=815</guid>
		<description><![CDATA[A marketing friend recently shared with me that a health-oriented launch he ran, complete with videos, an email series, and lots of excitement&#8230;had been a huge disappointment. Does that mean that launches don&#8217;t work? Does that mean that videos don&#8217;t matter? Does that mean that people think every email they receive is spam? No, not [...]]]></description>
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		<title>How long should your sales letter be?</title>
		<link>http://www.trafficandconversion.com/how-long-should-your-sales-letter-be/</link>
		<comments>http://www.trafficandconversion.com/how-long-should-your-sales-letter-be/#comments</comments>
		<pubDate>Wed, 06 Oct 2010 21:24:32 +0000</pubDate>
		<dc:creator>Mark Widawer</dc:creator>
				<category><![CDATA[copywriting]]></category>
		<category><![CDATA[Landing Pages]]></category>
		<category><![CDATA[Traffic & Conversion]]></category>

		<guid isPermaLink="false">http://www.trafficandconversion.com/?p=715</guid>
		<description><![CDATA[One of the very common questions I get about internet marketing is &#8220;How long should my sales letter be?&#8221; I actually got this question again just last week. I was talking with one of my private consulting clients who told me that he recently read in a marketing book that a sales letter ought to [...]]]></description>
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		<slash:comments>5</slash:comments>
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		<title>What would YOU ask John Carlton?</title>
		<link>http://www.trafficandconversion.com/what-would-you-ask-john-carlton/</link>
		<comments>http://www.trafficandconversion.com/what-would-you-ask-john-carlton/#comments</comments>
		<pubDate>Fri, 26 Mar 2010 20:36:06 +0000</pubDate>
		<dc:creator>Mark Widawer</dc:creator>
				<category><![CDATA[Conversion]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[Marketing Seminars]]></category>

		<guid isPermaLink="false">http://www.trafficandconversion.com/?p=605</guid>
		<description><![CDATA[I&#8217;ve got a question for you: If YOU could get JOHN CARLTON on the phone, what would you ask him? As you probably know, NOTHING sells unless someone writes some copy. Whether you&#8217;re speaking that copy on a video, or pasting it into an autoresponder, or writing a sales page or squeeze page…copy is critical. [...]]]></description>
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		<slash:comments>20</slash:comments>
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		<title>John Carlton&#8217;s Copywriting System is Free</title>
		<link>http://www.trafficandconversion.com/john-carltons-copywriting-system-is-free/</link>
		<comments>http://www.trafficandconversion.com/john-carltons-copywriting-system-is-free/#comments</comments>
		<pubDate>Fri, 19 Mar 2010 20:11:32 +0000</pubDate>
		<dc:creator>Mark Widawer</dc:creator>
				<category><![CDATA[Conversion]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[Marketing Tools]]></category>

		<guid isPermaLink="false">http://www.trafficandconversion.com/?p=600</guid>
		<description><![CDATA[John Carlton is one of the most ripped-off and copied copywriter on the planet, both offline and online. That&#8217;s because what he knows and teaches about copywriting makes people buy, and makes sellers rich. It&#8217;s not hype. It&#8217;s just the way it is. John says he can teach anyone how to write any kind of [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Copywriting for Liars, Cheats and Politicians</title>
		<link>http://www.trafficandconversion.com/copywriting-for-liars-cheats-and-politicians/</link>
		<comments>http://www.trafficandconversion.com/copywriting-for-liars-cheats-and-politicians/#comments</comments>
		<pubDate>Mon, 01 Mar 2010 19:17:48 +0000</pubDate>
		<dc:creator>Mark Widawer</dc:creator>
				<category><![CDATA[copywriting]]></category>
		<category><![CDATA[Google Adwords]]></category>

		<guid isPermaLink="false">http://www.trafficandconversion.com/?p=560</guid>
		<description><![CDATA[I recently came back from an event where I got to hang out with some of the most brilliant minds in marketing, internet and otherwise. Over the next few days and weeks, I&#8217;ll share more about what I learned, what I discovered, what I figured out from these brilliant people, and what some of them [...]]]></description>
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		<slash:comments>10</slash:comments>
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		<title>Clarity Trumps Persuasion</title>
		<link>http://www.trafficandconversion.com/clarity-trumps-persuasion/</link>
		<comments>http://www.trafficandconversion.com/clarity-trumps-persuasion/#comments</comments>
		<pubDate>Wed, 24 Feb 2010 17:37:28 +0000</pubDate>
		<dc:creator>Mark Widawer</dc:creator>
				<category><![CDATA[copywriting]]></category>
		<category><![CDATA[list building]]></category>
		<category><![CDATA[Marketing Tools]]></category>

		<guid isPermaLink="false">http://www.trafficandconversion.com/?p=539</guid>
		<description><![CDATA[I thought I&#8217;d pass along this little tidbit of marketing wisdom that I&#8217;ve suspected for a while, but that was reinforced and proven a few times recently. You need to know this, too. I&#8217;ve recently been watching the webinars that Marketing Experiments conducts. Wow, they sure do put a lot of effort into figuring out [...]]]></description>
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		<slash:comments>9</slash:comments>
		</item>
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		<title>Testimonials &#8211; New Rules from the FTC</title>
		<link>http://www.trafficandconversion.com/testimonials-new-rules-from-the-ftc/</link>
		<comments>http://www.trafficandconversion.com/testimonials-new-rules-from-the-ftc/#comments</comments>
		<pubDate>Tue, 21 Apr 2009 20:59:44 +0000</pubDate>
		<dc:creator>Mark Widawer</dc:creator>
				<category><![CDATA[copywriting]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[ftc]]></category>
		<category><![CDATA[government regulation]]></category>
		<category><![CDATA[sales letters]]></category>
		<category><![CDATA[testimonials]]></category>

		<guid isPermaLink="false">http://www.trafficandconversion.com/?p=480</guid>
		<description><![CDATA[David Garfinkel has a new post on his blog about the FTC&#8217;s crackdown on testimonials. David&#8217;s copywriter&#8217;s perspective is unique&#8230;and his concern (and mine) for you and your business is real. Read what the FTC is up to on David&#8217;s blog. -Mark &#160; Tweet This Post]]></description>
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		<slash:comments>0</slash:comments>
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		<title>John Carlton&#8217;s Simple Writing System: Turns you into a killer salesman-in-print…</title>
		<link>http://www.trafficandconversion.com/john-carltons-simple-writing-system-turns-you-into-a-killer-salesman-in-print%e2%80%a6/</link>
		<comments>http://www.trafficandconversion.com/john-carltons-simple-writing-system-turns-you-into-a-killer-salesman-in-print%e2%80%a6/#comments</comments>
		<pubDate>Tue, 07 Apr 2009 05:48:25 +0000</pubDate>
		<dc:creator>Mark Widawer</dc:creator>
				<category><![CDATA[copywriting]]></category>
		<category><![CDATA[Marketing Tools]]></category>

		<guid isPermaLink="false">http://www.trafficandconversion.com/?p=474</guid>
		<description><![CDATA[All last week, John Carlton made his case &#8212; rabidly supported by famous top marketers (who had learned from John themselves) &#8212; that he could take almost anyone&#8230; &#8230; and lead them through a simple, step-by-step process&#8230; &#8230; that can make you as independent, and as powerful, as anyone else in business. How? &#160; By [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to fix &#8220;Copywriting Cluelessness&#8221;</title>
		<link>http://www.trafficandconversion.com/how-to-fix-copywriting-cluelessness/</link>
		<comments>http://www.trafficandconversion.com/how-to-fix-copywriting-cluelessness/#comments</comments>
		<pubDate>Wed, 01 Apr 2009 06:12:38 +0000</pubDate>
		<dc:creator>Mark Widawer</dc:creator>
				<category><![CDATA[copywriting]]></category>

		<guid isPermaLink="false">http://www.trafficandconversion.com/?p=471</guid>
		<description><![CDATA[My colleague John Carlton (the legendary writing expert) has just posted something I believe you&#8217;ll want to check out right away. It&#8217;s a brief (yet very exciting) interview with a young woman whose story should trigger something deep inside of you. Go here: http://www.MarkPrefers.com/simplewritingsystemvideo I dare you to hear Stacey&#8217;s tale of rocketing from being [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>David Garfinkel Copywriting Teleseminar Audio Posted</title>
		<link>http://www.trafficandconversion.com/david-garfinkel-copywriting-teleseminar-audio-posted/</link>
		<comments>http://www.trafficandconversion.com/david-garfinkel-copywriting-teleseminar-audio-posted/#comments</comments>
		<pubDate>Wed, 11 Mar 2009 19:41:59 +0000</pubDate>
		<dc:creator>Mark Widawer</dc:creator>
				<category><![CDATA[copywriting]]></category>
		<category><![CDATA[copywriting templates]]></category>
		<category><![CDATA[david garfinkel]]></category>
		<category><![CDATA[how to swipe copy]]></category>
		<category><![CDATA[swipe file]]></category>

		<guid isPermaLink="false">http://www.trafficandconversion.com/?p=468</guid>
		<description><![CDATA[David Garfinkel (&#34;the world&#8217;s greatest copywriting coach&#34;) and I had a terrific teleseminar Tuesday night about speed copywriting techniques. For some people it wasn&#8217;t so great, because they could not get on the call. And one guy wrote to David to say that he couldn&#8217;t be on, because it was 3am in his part of [...]]]></description>
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		<slash:comments>2</slash:comments>
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