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Archive for the ‘copywriting’ Category

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What would YOU ask John Carlton?

By Mark Widawer on Friday, March 26th, 2010 | 20 Comments

I’ve got a question for you: If YOU could get JOHN CARLTON on the phone, what would you ask him? As you probably know, NOTHING sells unless someone writes some copy. Whether you’re speaking that copy on a video, or pasting it into an autoresponder, or writing a sales page or squeeze page…copy is critical. [...]

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John Carlton’s Copywriting System is Free

By Mark Widawer on Friday, March 19th, 2010 | No Comments

John Carlton is one of the most ripped-off and copied copywriter on the planet, both offline and online. That’s because what he knows and teaches about copywriting makes people buy, and makes sellers rich. It’s not hype. It’s just the way it is. John says he can teach anyone how to write any kind of [...]

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Copywriting for Liars, Cheats and Politicians

By Mark Widawer on Monday, March 1st, 2010 | 10 Comments

I recently came back from an event where I got to hang out with some of the most brilliant minds in marketing, internet and otherwise. Over the next few days and weeks, I’ll share more about what I learned, what I discovered, what I figured out from these brilliant people, and what some of them [...]

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Clarity Trumps Persuasion

By Mark Widawer on Wednesday, February 24th, 2010 | 9 Comments

I thought I’d pass along this little tidbit of marketing wisdom that I’ve suspected for a while, but that was reinforced and proven a few times recently. You need to know this, too. I’ve recently been watching the webinars that Marketing Experiments conducts. Wow, they sure do put a lot of effort into figuring out [...]

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Testimonials – New Rules from the FTC

By Mark Widawer on Tuesday, April 21st, 2009 | No Comments

David Garfinkel has a new post on his blog about the FTC’s crackdown on testimonials. David’s copywriter’s perspective is unique…and his concern (and mine) for you and your business is real. Read what the FTC is up to on David’s blog. -Mark   “HI MARK. Thanks for all the HARD WORK you put into help [...]

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