Archive for the ‘copywriting’ Category


The Most Common Marketing Problem

A marketing friend recently shared with me that a health-oriented launch he ran, complete with videos, an email series, and lots of excitement…had been a huge disappointment. Does that mean that launches don’t work? Does that mean that videos don’t matter? Does that mean that people think every email they receive is spam? No, not [...]

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How long should your sales letter be?

One of the very common questions I get about internet marketing is “How long should my sales letter be?” I actually got this question again just last week. I was talking with one of my private consulting clients who told me that he recently read in a marketing book that a sales letter ought to [...]

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What would YOU ask John Carlton?

I’ve got a question for you: If YOU could get JOHN CARLTON on the phone, what would you ask him? As you probably know, NOTHING sells unless someone writes some copy. Whether you’re speaking that copy on a video, or pasting it into an autoresponder, or writing a sales page or squeeze page…copy is critical. [...]

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John Carlton’s Copywriting System is Free

John Carlton is one of the most ripped-off and copied copywriter on the planet, both offline and online. That’s because what he knows and teaches about copywriting makes people buy, and makes sellers rich. It’s not hype. It’s just the way it is. John says he can teach anyone how to write any kind of [...]

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Copywriting for Liars, Cheats and Politicians

I recently came back from an event where I got to hang out with some of the most brilliant minds in marketing, internet and otherwise. Over the next few days and weeks, I’ll share more about what I learned, what I discovered, what I figured out from these brilliant people, and what some of them [...]

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