Copywriting for Liars, Cheats and Politicians
I recently came back from an event where I got to hang out with some of the most brilliant minds in marketing, internet and otherwise.
Over the next few days and weeks, I’ll share more about what I learned, what I discovered, what I figured out from these brilliant people, and what some of them even managed to learn from me.
For example, here’s something important I learned.
I had the very good fortune to spend some time with my friend Perry Marshall. Now, if you don’t know Perry, let me clue you in a bit.
Perry is known worldwide as THE authority on Google Adwords. Although he started his business life as an engineer, and then as a salesperson for an engineering company, Perry’s passions are actually music and theology. In fact, he’s got websites about these passions that he fiddles with when he’s not showing his students how to 10x their businesses with small tweaks of their marketing tactics. (Check out Perry’s free Google Adwords course, if you’d like to experience the way Perry thinks, writes and teaches.)
Anyway…
Leave it to Perry to relate a Bible quote to Marketing. I don’t recall the exact quote, but it was something about how Read more
"HI MARK. Thanks for all the HARD WORK you put into help me with my Internet Marketing. I'd like to buy you a cup of Coffee!"Clarity Trumps Persuasion
I thought I’d pass along this little tidbit of marketing wisdom that I’ve suspected for a while, but that was reinforced and proven a few times recently.
You need to know this, too.
I’ve recently been watching the webinars that Marketing Experiments conducts. Wow, they sure do put a lot of effort into figuring out what works and what doesn’t work in online marketing.
My only gripe (and it’s not really a gripe) with them is that they are more focused on the larger, corporate marketer than they are with the online entrepreneurs — marketers like you and I. Read more
"HI MARK. Thanks for all the HARD WORK you put into help me with my Internet Marketing. I'd like to buy you a cup of Coffee!"Testimonials – New Rules from the FTC
David Garfinkel has a new post on his blog about the FTC’s crackdown on testimonials. David’s copywriter’s perspective is unique…and his concern (and mine) for you and your business is real.
Read what the FTC is up to on David’s blog.
-Mark
"HI MARK. Thanks for all the HARD WORK you put into help me with my Internet Marketing. I'd like to buy you a cup of Coffee!"
John Carlton’s Simple Writing System: Turns you into a killer salesman-in-print…
All last week, John Carlton made his case — rabidly supported by famous top marketers (who had learned from John themselves) — that he could take almost anyone…
… and lead them through a simple, step-by-step process…
… that can make you as independent, and as powerful, as anyone else in business.
How?
By learning how to write everything you need written to attract, persuade and win over vast mobs of buyers. To smoothly turn you into a killer salesman-in-print.
And this can happen for you… no matter how much trouble you’ve had trying to write sales messages in the past.
Click here: Simple Writing System
John has broken the code on delivering the most potent skill any biz owner can have. Using a simple checklist, and a little smart, hands-on coaching.
Yesterday, he opened the doors on his Simple Writing System at-home mentoring program. Where you can get that smart coaching…
… in an interactive online teaching process that has worked like crazy to produce jaw-dropping results across the board.
There are still spots in that program left…
… but I’ve just learned that today is the last day to grab one.
So I strongly urge you to Read more
"HI MARK. Thanks for all the HARD WORK you put into help me with my Internet Marketing. I'd like to buy you a cup of Coffee!"How to fix “Copywriting Cluelessness”
My colleague John Carlton (the legendary writing expert) has just posted something I believe you’ll want to check out right away.
