A couple of days ago, I wrote a post on my blog called “Is this the worst squeeze page ever?” Did you read it? If not, go take a look. I showed you a squeeze page which I thought was pretty darn bad. It actually does have *two* redeeming qualities, but overall, it really looks [...]
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My friend Jim Stone is the creator of the premier multi-variate split testing tool, the Split Test Accelerator. Among all of the good marketing friends I have, Jim dives deepest into the science of split testing. For example, he just wrote an article about something new, called “untethered split testing”. It’s a technique for increasing [...]
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This is an important lesson for any marketer. I was at a private event in February with some of the smartest marketers on the planet. I was talking about some new business ideas (things I’ll tell you about on another day) when John Reese came and sat at my table. Now, if you don’t know [...]
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I’ve got a question for you: If YOU could get JOHN CARLTON on the phone, what would you ask him? As you probably know, NOTHING sells unless someone writes some copy. Whether you’re speaking that copy on a video, or pasting it into an autoresponder, or writing a sales page or squeeze page…copy is critical. [...]
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John Carlton is one of the most ripped-off and copied copywriter on the planet, both offline and online. That’s because what he knows and teaches about copywriting makes people buy, and makes sellers rich. It’s not hype. It’s just the way it is. John says he can teach anyone how to write any kind of [...]
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