Have you ever been walking around, seen an advertisement or marketing piece, and thought, "Wow, what the heck were they thinking?" Unfortunately this kind of thing happens to me all the time. And sometimes, the advertising is SO bad that it becomes instructive to share the experience with you — as a model of how [...]

Bad advertising is everywhere. And offline advertising is just as bad, if not worse, than online advertising. Luckily, both can be learned from. And some advertising that I see is so bafflingly bad that it actually becomes instructive to show it to you —  as an example of what NOT to do. This is the [...]

If you’re like me you look for marketing lessons — both good and bad — wherever you go. Sometimes I see marketing that is so bad, that sharing them with you would be instructive… because you’ll clearly see how NOT to build your marketing campaigns, whether online or offline. So I am introducing a new [...]