Archive for the ‘Bad Advertising’ Category


Bad Advertising – Zappos

In my occasional Bad Advertising series here on TrafficAndConversion.com, I write about advertising and marketing that strikes me as misguided, wasteful, or just plain wrong. In the past, I’ve railed against a local shopping mall store which totally mis-spent its advertising. That beauty shop, which had advertising posted in the men’s room at the mall, [...]

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Offensive Marketing

I was at a Dan Kennedy seminar last week in Anaheim…and he talked about how you gotta polarize your audience…something I’ve known for a while and talk about frequently. Your job as a marketer is to make your customers KNOW that you are talking to THEM….and make those you are NOT talking to know that [...]

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Bad Advertising – Ford Needs to “Learn One”

I think you might want to sell your Ford stock, if you have any, and if selling the stock results in anything more than pocket change (last trade was at $7.09). Here's why. One of the things I talk about is the general ineffectiveness of unmeasured, broad-market advertising as compared to the measured performance you [...]

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More Bad Advertising – Keyes Motors

Do you know what the single biggest problem is with almost all the marketing that I review, critique, and come across? It’s that marketers often think that their prospects will connect the dots, or fill in the gaps at the places where their advertisements are not 100% clear. It’s when marketers create their ads without [...]

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Bad Advertising – Ziba, What Were You Thinking? Part IV

Every day your mind is cluttered with thousands of marketing messages. Unfortunately, most of these messages are garbled, confusing, and downright annoying. And some of this advertising is SO bad that it becomes instructive to share with you… as an example of what NOT to do. A few weeks ago I was at my local [...]

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