Bad Advertising - Ford Needs to “Learn One”
I think you might want to sell your Ford stock, if you have any, and if selling the stock results in anything more than pocket change (last trade was at $7.09).
Here's why.
One of the things I talk about is the general ineffectiveness of unmeasured, broad-market advertising as compared to the measured performance you can get from Direct Response.
Okay, not all ads have to be direct response.
Oh wait a minute…YES THEY DO!
Because when you give someone a very motivating reason to take a specific and identifiable action — RIGHT NOW — you know exactly how effective your advertising is.
And you know that if you spend a dollar, and you're making two (or ten), that you can continue to spend more dollars. But if you make only 50 cents, you stop.
Simple logic, right?
SO WHAT'S UP WITH FORD? Read more