What they also fail to miss is that there is copy and descriptive imagery that accompanies that tagline: close-up shots of their food, a voiceover that talks about feeding your hunger with their latest burger, etc. So there isn’t only a catchy tagline–even the big boys still remind their customer base of why they should continue to buy their product.

I think too many marketers think if they build flashy looking ads with trendy taglines, that they will experience the same success. They need a history lesson!

What can I say after I say I’m sorry?!
Threading?
I thought for certain that “threading” had everything to do with SEWING … not hair removal!
I wholeheartedly agree with your perspective on this sad attempt at an ad campaign.
I’m no expert, but I can predict with 100% accuracy that a great deal of money was spent needlessly on Ziba’s grand opening!

From Google search: “Ziba is an internationally recognized design consultancy that helps companies create meaningful ideas, designs and experiences that consumers crave. …”
(Really? I see better ads on the rear-ends of taxis.)

No thanks, Ziba. I’ll make my own mistakes.

C. W. Peavy, Las Vegas, NV

FYI — I think “threading” is actually a non-surgical facelift technique, also referred to pejoratively as the “barbed-wire” process. (You REALLY don’t want to know the details.) Women who are into cosmetic surgery would know exactly what the ad is talking about. But it’s still a stupid ad.

What about the case of an enterprise with a lot of funds and no brand image, though – maybe a new product on the market. In this case, they might perhaps be able to afford to scatter these meaningless ads around in order to subliminally reinforce their brand strength. Ziba? Means nothing to me. So they do seem to need some brand weight here.

Of course, that doesn’t apply to most of us, luckily. or we might get a reputation for lousy ads. And, in any discussion of dismal failure such as this, we ought to mention the timeless efforts of WebPagesThatSuck.com – check out all the architects’ sites on there to see some *really* pointless marketing. You’ll laugh so much your ribs will hurt.

Your analysis of why this is bad is very helpful. It is one thing to spot a poor campaign, but another to draw lessons from it. Thanks. I wonder if Ziba will now ask their advertizing agency for a refund?!

Steve

A nice idea to share BAD advertising with us but may I suggest you go a little further and turn this around with an example of what a GOOD ad would be, using the same bad ad and all the comments you’ve made as to why it’s a bad ad.

In this way, I believe we’ll learn even more.

Really? For 150 years direct response advertisers have measured their results. I have been doing it for 50 years myself.

Why do online people imagine the world began the minute the internet was born?

“Those who ignore the lessons of history are condemned to repeat them” – Santayana