Comments on: Bad Advertising – Ziba What Were You Thinking? Part II

By: Lisa

Lisa — Wed, 30 Jan 2008 21:37:44 +0000

I don’t have any problems with the picture on the add. If I had seen that table tent I would have immediately known that the woman was threading some part of her face.

However, I agree that the copy should have clearly stated the benefits. For you men out there who have never heard of threading, the copy should have pointed out that threading produces far more accurate results than waxing (especially important when having your eyebrows done), and it’s far faster than tweezing. It basically combines the best of both worlds. It mixes the accuracy of tweezing with the speed of waxing. Too bad the copy didn’t point that out! They probably could have converted a lot of women who wax.

By: Danny

Danny — Thu, 10 Jan 2008 18:10:59 +0000

Like the story Mark. I hate bad ads too, being a designer and all.

If you or your readers like some more great tools and tips, I’ve recently put together a new site and monthly newsletter to sign-up for at http://www.myinternetbusinessmarketing.com

I’d like to add your blog to my link list of Favorite Blogs to refer back to.

Have a Happy and Prosperous New Year!

By: Eric Maziade

Eric Maziade — Wed, 09 Jan 2008 19:02:26 +0000

You made me curious about what Ziba was… so I went to their Website… which follows the same guidelines of inefficient communication.

After a nice looking, but ridiculously long flash intro movie (I should’ve fit “cryptic”in there, as well).

Browsed for a few minutes and I’m still not sure what this is all about…

By: Internet Marketing » Bad Advertising - Ziba What Were You Thinking? Part II

Internet Marketing » Bad Advertising - Ziba What Were You Thinking? Part II — Wed, 09 Jan 2008 12:54:11 +0000

[...] Read full entry [...]

By: Hosting News » Bad Advertising - Ziba What Were You Thinking? Part II

Hosting News » Bad Advertising - Ziba What Were You Thinking? Part II — Wed, 09 Jan 2008 11:17:59 +0000

[...] Read full entry [...]

By: Jeanne May

Jeanne May — Wed, 09 Jan 2008 00:17:15 +0000

hi Mark…

I’ve only recently got into topic of marketing (only to promote my own work)… but I’m amazed how often ads leave me wondering “what was that all about??”… I always thought it must have been clever advertising to leave the consumer scratching their head! So I’m very reassured to read this article from you this morning!

Thank you so much for confirming my thoughts

Jeanne
http://aspirationsplus.typepad.com/uydayg

By: Dana Detrick-Clark from Serious Vanity Music

Dana Detrick-Clark from Serious Vanity Music — Tue, 08 Jan 2008 23:21:55 +0000

Great lesson! So many times, it seems people want to ‘grab attention’, then they have no idea what to do with it once they have it. And it’s hard to fight the urge to use big, striking images (even though it’s necessary!). I will definitely be keeping these points in mind with my own online (and offline) marketing!