Archive for February, 2011

Product Launch Blueprint

About four months ago, a consulting client of mine asked me to sketch out a “Product Launch Blueprint” for his new membership site he was planning. He knows that I sometimes run product launches, and so he knew I’d be a good person to ask. So, I wrote him a quick half-page summary of how [...]


Product Launch Disasters

If you don’t know Jeff Walker, then once you do know him, you’ll either love him or hate him. Jeff is the “father” of what have come to be known as product launches. So, if you like that you get lots of free information before a product is launched, you can thank Jeff for that. [...]