Archive for October, 2010


How long should your sales letter be?

One of the very common questions I get about internet marketing is “How long should my sales letter be?” I actually got this question again just last week. I was talking with one of my private consulting clients who told me that he recently read in a marketing book that a sales letter ought to [...]

Read More...

For split-testing geeks only…

My friend Jim Stone is the creator of the premier multi-variate split testing tool, the Split Test Accelerator. Among all of the good marketing friends I have, Jim dives deepest into the science of split testing. For example, he just wrote an article about something new, called “untethered split testing”. It’s a technique for increasing [...]

Read More...