Archive for February, 2010


What to Write About Every Day

Ever since I heard Tellman’s advice about mailing your list every day to increase your list’s trust in you, I’ve been thinking about that advice. I also got a bunch of comments about my blog post from yesterday about that, wondering if it’d be a good thing or a bad thing if I wrote to [...]

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One (very valuable) piece of Listbuilding Advice

What I’m about to share with you had a big, immediate impact on me, and what I’m going to do over the next 30 days. I’m sharing it with you because, well, I think it will help you, too. A lot. Especially if you copy me. No hype, by the way, but this little bit [...]

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Clarity Trumps Persuasion

I thought I’d pass along this little tidbit of marketing wisdom that I’ve suspected for a while, but that was reinforced and proven a few times recently. You need to know this, too. I’ve recently been watching the webinars that Marketing Experiments conducts. Wow, they sure do put a lot of effort into figuring out [...]

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