Archive for April, 2009


What is a Squeeze Page? Free Video

What is a Squeeze Page? What is an Opt-in Page? What is a Lead Capture Page? Well, they’re all really the same thing. Unfortunately, because of the strange name, lots of beginning internet marketers don’t understand this very basic part of online success. I’ve been getting questions about Squeeze Pages, so I decided to answer [...]

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Testimonials – New Rules from the FTC

David Garfinkel has a new post on his blog about the FTC’s crackdown on testimonials. David’s copywriter’s perspective is unique…and his concern (and mine) for you and your business is real. Read what the FTC is up to on David’s blog. -Mark   Tweet This Post

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Two choices for selling your stuff online (One is better than the other)

 If you’re doing business online, what are your CHOICES? I mean, if you’ve got a product, and you want to sell it online, WHAT DO YOU DO? You could just put up a sales page and HOPE for the best…traffic may come (or not). And now and then  someone might buy (but it’s never as [...]

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John Carlton’s Simple Writing System: Turns you into a killer salesman-in-print…

All last week, John Carlton made his case — rabidly supported by famous top marketers (who had learned from John themselves) — that he could take almost anyone… … and lead them through a simple, step-by-step process… … that can make you as independent, and as powerful, as anyone else in business. How?   By [...]

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