Archive for November, 2008


Do Your Keywords Attract Buyers?

Do your keywords bring buyers to your website? Some keywords do a great job of bringing traffic, but often they’ll bring the wrong kind of traffic — browsers. If you run any kind of ecommerce site, what you want are buyers. So how do you know whether the people who type in a certain keyword [...]

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Bad Advertising – Zappos

In my occasional Bad Advertising series here on TrafficAndConversion.com, I write about advertising and marketing that strikes me as misguided, wasteful, or just plain wrong. In the past, I’ve railed against a local shopping mall store which totally mis-spent its advertising. That beauty shop, which had advertising posted in the men’s room at the mall, [...]

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Squeeze Pages – 7 Deadly Mistakes New Marketers Make When Trying to Build a List

If you’re new to Internet Marketing, then there’s a good chance you’re making at least a few of these 7 Deadly Squeeze page Mistakes. The good news is that you can easily fix these mistakes — and it may take less time than you think. 1) Bad Headline The sole purpose of a headline is [...]

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How Product Launches Work

I hope that, in all the time you’ve been a reader of mine, that you’ve come to know that I only send you mail when something is truly important. I get asked to tell my readers about new things all the time, but I more often do not pass on the information unless and until [...]

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