Do your keywords bring buyers to your website? Some keywords do a great job of bringing traffic, but often they’ll bring the wrong kind of traffic — browsers. If you run any kind of ecommerce site, what you want are buyers. So how do you know whether the people who type in a certain keyword [...]
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In my occasional Bad Advertising series here on TrafficAndConversion.com, I write about advertising and marketing that strikes me as misguided, wasteful, or just plain wrong. In the past, I’ve railed against a local shopping mall store which totally mis-spent its advertising. That beauty shop, which had advertising posted in the men’s room at the mall, [...]
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I hope that, in all the time you’ve been a reader of mine, that you’ve come to know that I only send you mail when something is truly important. I get asked to tell my readers about new things all the time, but I more often do not pass on the information unless and until [...]
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