Read this Adwords advice even if you do not use Adwords or have no intention to. Because even people who are already using Adwords aren’t aware of something it can do for them. It’s one of Adwords’ best features — but you won’t even find it in the documentation. But before we get into this [...]
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Seth Godin’s post yesterday, which many people have characterized as promoting clickfraud, created a firestorm of controversy all over the web. Seth’s response to the uproar was to post an explanation of his thinking, which to me actually made the problem worse. I’m sure his inbox was flooded, and a few well-written comments to both [...]
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I love Seth Godin. Seth is brilliant. Seth is my marketing hero. I’ve got all his books. I buy them as soon as I can, without regard to the content or the title. Sorry. I’m a Godin addict. And I’m Hoping that one day he’ll come out with a movie so I can be first [...]
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You’re going to be learning a lot about getting traffic to you site over the next few weeks, but there’s something you need to do first — before you start trying to get that traffic — that will multiply the effect of everything you do. Before I can tell you that, though, you should understand [...]
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Something has stuck in my mind that I want to talk with you about. I’ve got a feeling it’s stuck in your mind, too. You need traffic — we know that. But you either don’t know how to get the traffic (Not *enough* information) or you’ve got so many different people/experts/programs, that you don’t know [...]
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