I think you might want to sell your Ford stock, if you have any, and if selling the stock results in anything more than pocket change (last trade was at $7.09). Here's why. One of the things I talk about is the general ineffectiveness of unmeasured, broad-market advertising as compared to the measured performance you [...]
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That old adage about "If you build a better mousetrap, the world will beat a path to your door" is false. Patently a LIE. It just doesn't happen. It doesn't happen unless someone knows you've built that mousetrap, and has received a carefully crafted message that hits all the right triggers that get people [...]
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There was an old Saturday Night Live skit that featured Dan Aykroyd as a stereotypical TV pitch-man…you might remember it. He was selling a very unique product. It was a floor wax. But not just ANY floor wax. This one also doubled as a dessert topping. Sound ridiculous? So THAT is what I immediately thought [...]
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I sent some emails yesterday offering to answer any questions you might have about Product Launch Formula, and whether it'd be right for your business. I've received a bunch of questions, and thought that a few of the answers might be of interest to you…whether or not you use PLF. That's because at the heart [...]
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