Bad Advertising - Ford Needs to “Learn One”
I think you might want to sell your Ford stock, if you have any, and if selling the stock results in anything more than pocket change (last trade was at $7.09).
Here's why.
One of the things I talk about is the general ineffectiveness of unmeasured, broad-market advertising as compared to the measured performance you can get from Direct Response.
Okay, not all ads have to be direct response.
Oh wait a minute…YES THEY DO!
Because when you give someone a very motivating reason to take a specific and identifiable action — RIGHT NOW — you know exactly how effective your advertising is.
And you know that if you spend a dollar, and you're making two (or ten), that you can continue to spend more dollars. But if you make only 50 cents, you stop.
Simple logic, right?
SO WHAT'S UP WITH FORD? Read more
"HI MARK. Thanks for all the HARD WORK you put into help me with my Internet Marketing. I'd like to buy you a cup of Coffee!"Related posts
The Last Lecture, and You
Do you think often about the work your doing, and the motivation behind it?
I hope you do.
Whenever I talk about the good fortune I have to be able to share what I know with you, I almost always include something about how what YOU know, and what YOU teach, and what YOU sell is a BLESSING to those who buy it.
At least, I hope it is.
Because you're relieving someone's pain, or giving someone a path to happiness, or helping some save money or make money. Or you're helping them get healthy.
Or maybe what you do is far more important than that.
All people have dreams, and if you do whatever you can to Read more
"HI MARK. Thanks for all the HARD WORK you put into help me with my Internet Marketing. I'd like to buy you a cup of Coffee!"Related posts
Do you want Copywriting help (from John Carlton)?
That old adage about "If you build a better mousetrap, the world will beat a path to your door" is false. Patently a LIE. It just doesn't happen.
It doesn't happen unless someone knows you've built that mousetrap, and has received a carefully crafted message that hits all the right triggers that get people to take an interest, then take some time, and then take out their credit cards.
Copywriting can be hard, if what you're doing is writing about yourself and your product.
"This mousetrap has a 20 gauge steel spring
and … bla bla bla … Our company has 20
years experience in developing superior mouse
trap technology…"
Copywriting is easy if you Read more
"HI MARK. Thanks for all the HARD WORK you put into help me with my Internet Marketing. I'd like to buy you a cup of Coffee!"Related posts
Dan Aykroyd as Internet Marketing Tool Pitchman?
There was an old Saturday Night Live skit that featured Dan Aykroyd as a stereotypical TV pitch-man…you might remember it. He was selling a very unique product.
It was a floor wax.
But not just ANY floor wax. This one also doubled as a dessert topping.
Sound ridiculous?
So THAT is what I immediately thought of when my friends Rod Beckwith and Mike Filsaime each told me about Butterfly Reports (still in beta, at
http://www.ButterflyReportsBeta.com).
Because while Rod was telling me how great a tool it was for generating free TARGETED traffic, Mike was going on about how Read more
"HI MARK. Thanks for all the HARD WORK you put into help me with my Internet Marketing. I'd like to buy you a cup of Coffee!"Related posts
Is Your Business “Launchable?”
I sent some emails yesterday offering to answer any questions you might have about Product Launch Formula, and whether it'd be right for your business.
I've received a bunch of questions, and thought that a few of the answers might be of interest to you…whether or not you use PLF.
That's because at the heart of these varied questions is the most central question: Is my business "launchable"?
And the answers can be very helpful because all of them involve thinking differently about your business…and that's something that anyone can do, PLF or not.
Here are a few of them (names and/or links shown with permission)
After you read them, I invite your comments about these answers…and your thoughts about how you might be able to think differently about your own business. Let's talk about it. Just go here: http://www.TrafficAndConversion.com
*****
QUESTION
I have an Adventure and Retreat Center on Cape Breton Island, Nova Scotia. Check out www.cabotshores.com. Do you think the PLF2 will work if applied to this offering?
"HI MARK. Thanks for all the HARD WORK you put into help me with my Internet Marketing. I'd like to buy you a cup of Coffee!"