You're busy, I know, so I'll make this very very brief. You can learn landing pages. You can learn copywriting. And you can learn how to make an excellent product that absolutely everyone needs. But learning how to actually launch and sell that product is a whole different thing entirely. A properly-built product launch can [...]
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There's this story that Seth Godin tells about a meeting he had a few years back with the brand new Internet department at WalMart. This was back when WalMart was first strategizing about how they were going to bring their store and message online. Oh, and it was substantially after Amazon became dominant as the [...]
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Do you know what the single biggest problem is with almost all the marketing that I review, critique, and come across? It’s that marketers often think that their prospects will connect the dots, or fill in the gaps at the places where their advertisements are not 100% clear. It’s when marketers create their ads without [...]
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What do you know about women? Or more specifically, what do you know about *selling* to women? There's something about the internet that appeals to women more than men — and this appeal is having a very important effect on their behavior. By and large, women are more social than men, and the communities that [...]
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I get requests frequently — usually at MarksHelpDesk.com, to help promote other people's products. I got one a few months ago that was horrible…really horrible. As near as I recall, it went something like this… "Hello. My name is Joe and I have a product about X. I'm interested in a Joint Venture with you. [...]
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