Product Launch Advice from the Master
You're busy, I know, so I'll make this very very brief.
You can learn landing pages. You can learn copywriting. And you can learn how to make an excellent product that absolutely everyone needs.
But learning how to actually launch and sell that product is a whole different thing entirely.
A properly-built product launch can be the difference between making a dozen sales for a few hundred dollars total, or making hundreds of sales for tens of thousands of dollars.
Or more.
The guy that I learned from is the UBER-MASTER of product launches. His name is Read more
What you Shouldn’t Learn from Amazon
There's this story that Seth Godin tells about a meeting he had a few years back with the brand new Internet department at WalMart.
This was back when WalMart was first strategizing about how they were going to bring their store and message online. Oh, and it was substantially after Amazon became dominant as the monster online store that they are.
Seth was meeting with them to discuss WalMart's web strategy.
Just as he walked in the door, up on the wall was a big banner that said… Read more
More Bad Advertising - Keyes Motors
Do you know what the single biggest problem is with almost all the marketing that I review, critique, and come across?
It's that marketers often think that their prospects will connect the dots, or fill in the gaps at the places where their advertisements are not 100% clear.
It's when marketers create their ads without their prospects in mind.
Here's what I mean.
It's an extremely self centered and egotistical approach to think that ANYONE will take even an extra millisecond to try and figure out what you're trying to say in your ads.
Nobody cares about what YOU'VE got to say unless it benefits THEM.
If every word doesn't appeal to your prospect's innermost desires, if your copy doesn't flow smoothly into the conversation already going on in your prospect's mind, then Read more
READ THIS If You Think Most Of Your Customers Are Men
What do you know about women?
Or more specifically, what do you know about *selling* to women?
There's something about the internet that appeals to women more than men — and this appeal is having a very important effect on their behavior.
By and large, women are more social than men, and the communities that have sprouted up on the web are mostly driven by women. And just as women are the major offline consumers in families all across the world (and particularly in America, according to BusinessWeek magazine), women buy more online than men do, too.
Uh oh.
If you didn't know that about your business, you've got a problem. That's because Read more
The Wrong Way to do Joint Ventures + Help
I get requests frequently — usually at MarksHelpDesk.com, to help promote other people's products. I got one a few months ago that was horrible…really horrible.
As near as I recall, it went something like this…
"Hello. My name is Joe and I have a product about X. I'm interested in a Joint Venture with you. What can you do for me?"
I was appalled. Really shocked at how inwardly this person was looking. "What can you do for ME" is not a good way to start a business relationship…or ANY relationship.
I had to decide whether I should write him back a scalding email or ignore him altogether. I ended up taking the middle road, and let him know very kindly that Joint Venture relationships are best started with the opposite question to the one he asked. In other words, they should start with… Read more