Knowing Your Customers
You've heard the phrase "He can sell snowballs to Eskimos" before, right?
The idea there is that there are some people who are so slick, so manipulative, that they can sell something as useless to someone as that.
The rest of the story is that it's HARD WORK. If it weren't, everyone would do it. Believe me, "hard work" is not the business you want to be in.
You want to be in an Easy business. . . where the people who you are talking to instantly see the value in what you are offering. You want a business where there are so many people looking for what you have, that you turn into an order-taker, and keep ringing the cash register.
Ka-Ching!
"HI MARK. Thanks for all the HARD WORK you put into help me with my Internet Marketing. I'd like to buy you a cup of Coffee!"