Archive for July, 2006

Your Automated Sales Force – the Autoresponder Series

I had a discussion with a client the other day. We had already built them a website, and designed a set of integrated, cross-pollenating autoresponder series to offer different whitepapers to his visitors. (Cross-Pollenating means that when someone joins one autoresponder series, they'll eventually get a promotion to the other autoresponder series. They all promote [...]


Everything is Marketing

I’ve been studying Internet Marketing for a long while, and it seems to me that there are two ways to study the topic. One is to be a wise consumer of educational materials to teach you all the things you don’t yet know. And if you’re a good student, you’ll soon discover the second way. [...]