Free Website Optimization Webinar Today
One of the things that is easy to see among many of the websites that were sent into me for today’s free Website Optimization Webinar is that you become blind to things you’ve seen over and over again.
I bet that happens to you at home. Someone leaves a book on the countertop, and it sits there for a day, then a week, and eventually it becomes part of the furniture. You just don’t see it anymore. It’s a permanent fixture.
And you’re blind to it, even though to a visitor it might stand out like a sore thumb.
The same thing happens with websites.
You’ve got your website built in a certain way, based on a certain set of assumptions. Maybe you put something on your site one day for some reason…or re-designed it a certain way, and now that change seems like it’s always been there.
And it’s STILL there, even though to everyone else it may actually be sticking out like a sore thumb, hurting your sales.
One of the great benefits of a website review is that Read more
"HI MARK. Thanks for all the HARD WORK you put into help me with my Internet Marketing. I'd like to buy you a cup of Coffee!"Strange Results from Website Conversion Survey
So just a couple of days ago, I invited you (and a few thousand other of my closest friends) to a website review webinar that I’m hosting this coming Friday.
As part of the registration process, I asked you a few questions, and the results so far have been pretty darn interesting, at least in a couple of areas.
I think the most fascinating thing is that 2/3 of the people who said that they don’t split test now, and NEVER PLAN TO SPLIT TEST, also say that website conversion is their number one problem.
That’s pretty fascinating, actually.
Split testing is a pretty easy thing to do, once you learn how. Yet people don’t take advantage of pretty much the biggest money-maker (or money-saver, depending on your current conversion rate) that’s available to them and their online business.
But here’s an even more fascinating thing.
CHECK THIS OUT: Of all the people who said that they do not plan to split test, do you know what Read more
"HI MARK. Thanks for all the HARD WORK you put into help me with my Internet Marketing. I'd like to buy you a cup of Coffee!"Free Website Review Webinar — You’re Invited
Would you like to know why the traffic that gets to your website isn’t buying what you’ve got to sell?
If you silently thought “YES” to that question, then I think I understand you.
You must be wondering…
“I’ve got the best product in my niche. Yeah, it’s a lot of work to get people to my site, but once they are there, it should be OBVIOUS to them that they need this product! ARGH! WHY DON’T THEY BUY?!?!?”
I feel your pain.
And frankly, with all the focus on Traffic in the Internet Marketing community, I don’t think there’s enough energy spent on conversion. Traffic IS important, but without understanding “Why People Buy”, and then building your website accordingly, the traffic is totally pointless.
YOU’VE GOT TO KNOW THIS STUFF!
Well, I should say that “You’ve got to know this stuff IF you want Read more
"HI MARK. Thanks for all the HARD WORK you put into help me with my Internet Marketing. I'd like to buy you a cup of Coffee!"Roboform Password Manager and Form Filler
People often ask me how I get so much done during the day. Here’s one of my tricks.
If you’re at all like me, working online all day, you probably log into a lot of different websites, several of them probably multiple times every day.
For me, the number is about 100 logins a day (I’ve checked my browser history to confirm that.) If I had to log in manually every day, I’d easily have 30 minutes to an hour sucked out of each and every day, just remembering, typing and retyping my usernames and passwords.
That’s why I use the Roboform password manager and form filler program.
It helps me concentrate on the work I do, eliminates the problem of ever forgetting a password, and stores my passwords totally securely. Plus, it works across both Firefox and Internet Explorer.
I made you a short video so you can see how it works. After you watch it, give Roboform a try for free. Installation takes about 30 seconds.
The program is already pretty cheap, but you can try it for free at RoboformFreeTrial.com — and it will even work forever for free with some limitations.
Let me know what you think. And if you’ve got some efficiency tips of your own, share them here, too. I’m always looking to save more time.
–Mark
FTC Disclosure: Just so you know, the link to Roboform is an affiliate link, for which I’ll earn a commission if you end up buying it. You can also go to Roboform.com directly, if you prefer.
"HI MARK. Thanks for all the HARD WORK you put into help me with my Internet Marketing. I'd like to buy you a cup of Coffee!"A Tactic Observed Is A Tactic Defeated
It’s a bit tough to be so transparent in discussing with you how I’m going to run my business. Most marketers don’t do that. Most just do what they do and not let on, because once they let on, the cat’s out of the bag, the tactic is perceived, and the effect of the tactic is neutralized and defeated.
But I perceive my role in your business life as bigger than that. You may or may not agree, but that’s how I see it.
The real purpose of my transparency is LESS about letting you know what I am doing, and MORE about helping you with your business — either by my successes or my failures.
So I was pleased to get at least a few comments from readers who said they would try what I was suggesting. One person, Jonathan, who is travelling the world with his bride while supporting themselves with their Internet Marketing business, wrote me to say that he started to email his list more often, and made an extra $1,000 in sales in the last 5 days.
Now THAT was the purpose of my original post.
Jonathan didn’t mail his list every day, but he Read more
"HI MARK. Thanks for all the HARD WORK you put into help me with my Internet Marketing. I'd like to buy you a cup of Coffee!"